Today, every business, no matter how big or small, needs exquisite packaging to showcase its products. Packaging can either make or break sales. A brand’s packaging influences its identity, the beliefs of customers, and the intrinsic value of the product. We expect packaging to exceed $745 billion in 2030.
A novel study revealed that custom packaging boxes attract a greater number of customers than ordinary boxes, despite being overlooked in the marketplace. When brands fail to make the right packaging decisions, their sales decrease dramatically. No worries, though. Some of the most creative and trendy custom box designs have been discussed.
Branding Your Box: 10 Creative Ideas
For unique and budget-friendly design ideas that can help you distinguish your brand and products from competitors in the US market, contact us. Find out how to create catchy and attractive custom boxes.
- Eco-Friendly Packaging Box
Packaging that is eco-friendly uses custom boxes that are recyclable and cause no harm to humans or other living things. Moreover, by recycling custom packaging, you will also reduce overall manufacturing costs and use less energy.
Why is it important in custom boxes? Yes, right? Plastics and other indissoluble materials are causing more pollution than ever. Therefore, all brands are shifting towards environmentally friendly packaging to address this issue. Using this technique helps you increase sales by attracting eco-conscious consumers.
- The color scheme is extensive.
The color adds value to lifeless objects. A customized box with alluring color combinations also captures the eye of the onlooker more effectively. The market often ignores dull packaging boxes with mundane colors. You can make your customized boxes more attractive by adding decent and catchy color schemes.
As a result of the color schemes, the brands also benefit greatly, as they can now customize their boxes and make their brands more visible. Your customers will remember your brand colors, making it easier for them to approach your products for future purchases.
- Luxurious custom boxes
Inevitably, we end up purchasing luxury items. Luxury packaging follows the same logic. Products packaged in quality packaging with customized embellishments such as foil stamping, ribbon closures, and magnetic closures, along with dividers and inserts, attract a larger customer base.
The boxes feature foil stamping in red, blue, silver, gold, and rose gold colors, giving them a tactile appearance. Gift brands, apparel brands, and cosmetic brands can greatly benefit from luxury boxes. To make your boxes easier to carry and more visually appealing, you can design them with rope or string handles.
- Get Creative With Your Boxes
Eye-catching images on customized packaging boxes capture the customer’s attention at first glance. You can use stunning images on the box, such as a celebrity, make-up, or food. You can increase your sales by doing so.
If you target kids as your intended audience, animated cartoons or characters like Spiderman or Batman will captivate them. Customized boxes also benefit from enticing coatings. Gloss, matte, satin, aqueous, and spot UV are some of the products available.
- Style Your Box in Different Ways
Anything unique attracts customers. What if your box had a different shape or style? You don’t? Now you can customize your boxes in different styles. Various options are available, including flip-tops, open tops, and sleeves.
There are numerous other styles available that can be tailored in hexagonal, rectangular, or round shapes, with drawer styles or display packaging box styles. You have a choice. If you need a custom-sized box, just let us know what you need.
- Adding product information
A variety of products, such as appliances, foods, skincare, cosmetics, and so forth, must include information about them. If you don’t provide information about your products, customers will ignore them. Be sure to add all necessary product info, such as ingredients, allergens, care instructions, expiration dates, or how-tos, so that customers can easily find what they’re looking for. Customized boxes can increase your brand perception and sales.
- Labels or personalized messages
You can add a special note or message to your packaging to attract your customers. Your customers will appreciate note cards, limited editions, or scented labels that you can add. Additionally, a tagline or slogan aligned with your brand can add value. Food brands can add a catchy line to enhance the dining experience for their customers.
- Showcase your products.
There must have been instances where you observed products from the outside without opening their sealed packaging. Yes, right? Their packaging has a window and a PVC sheet to show off the product inside. Many brands use custom window boxes to showcase their products and boost sales of bakery items, accessories, and other products.
- Affordable and wholesale
Businessmen always want to gain maximum profit by offering discounted prices. Make sure you use the special discounts mentioned when designing your boxes. Discounts at events or festivals can attract customers. To make your brand the top choice for every customer, keep your prices a bit lower than competitors’.
- The designs and prints have a minimalist style.
The viewers feel uncomfortable when the design is messy. Therefore, when designing your boxes, it’s crucial to incorporate simple images or fonts that are easy to read and comprehend. Customized boxes require quality printing as well. Invest in the latest printing technologies, such as offset printing, digital printing, and CMYK printing, to ensure sharp, smooth, and clear images. This will improve brand recognition and sales.
In a Nutshell: Custom Box Designs
You can design a custom box in an infinite number of ways. Implementing these into packaging ensures every customer chooses your brand. All these designs are reasonably priced and won’t exceed your budget. Get in touch with us at Made Custom Boxes if you need professional assistance regarding customizing or box designing. Our team of expert designers creates a lasting impression with customers by providing them with fantastic and innovative ideas.